Berkeley, CA – July 2, 2018 – EnChroma, Inc. – creators of glasses for color blindness, today introduced ‘Twain,’ a classic, versatile style of children’s glasses with a smaller frame for the optimal fit for kids.
“The frame fit for kids is particularly important because if a child feels any discomfort, he or she won’t wear their glasses,” said Andrew Schmeder, CEO and Co-founder of EnChroma. “Our EnChroma Twain glasses were designed and made in Italy for comfort and durability, so parents can feel confident that their child will wear them and experience the colorful world around them.”
EnChroma glasses contain a spectral filter lens technology that increases color discrimination and enables access to a broader range of clear, vibrant color. Color blindness affects one in 12 men (8%), and one in 200 women (.5%) – roughly 300 million worldwide – including millions of kids.
Perfect for all-day wear, the smaller fit EnChroma Twain frames feature anti-scratch, impact-resistant lenses made with Trivex® lens material. The Italian-crafted frames are made with TR-90, a high-quality, lightweight and sturdy nylon-based material known for retaining its shape that is ideal for active kids on the go. The frames are available in two colors – Black and Night Sky – and in lens options for both indoor or outdoor use. Lightweight frames are important for children given the sensitivity of skin on their developing nose bridge area.
Watch this brief emotional video to grasp the impact EnChroma glasses can have on color blind kids.
Made with Trivex Lens Material: EnChroma lenses are made from “Best in Class” Trivex lens material, an optical-grade resin that delivers a superior combination of lightness, clarity and impact protection. Trivex is recommended by eye doctors for use in safety glasses and children’s eyewear products. EnChroma lenses exceed FDA impact resistance standards by more than 50x. Trivex is a registered trademark of PPG Industries Ohio, Inc.
100% UV Absorbing: All EnChroma lenses offer 100% UV protection. According to TheVisionCouncil.org, kids generally receive three times the annual sun exposure of adults and are at risk for developing serious vision damage later in life without regular UV-eye protection.
Risk-Free Trial: All EnChroma glasses include a 60-Day Money Back Guarantee, Free 2-Day shipping and 2-year warranty.
Where to Buy: Twain for kids plano or prescription versions can be purchased online at enchroma.com or through any of over 150 Authorized Eye Care Professionals where customers can try on the glasses and get personalized support for special prescription needs.
EnChroma is leading the world in creating optical solutions for color blindness to enable equal access to the experience of color for all. Founded by a glass scientist and UC Berkeley mathematician, EnChroma is based in Berkeley, California. EnChroma received the 2017 Beacons of the Photonics Industry Award from Photonics Media, and the 2016 Tibbets Award from the U.S. Small Business Administration. For more information, contact us at [email protected] or visit enchroma.com.
Director of Marketing
Berkeley, CA – May 10, 2018 – EnChroma, Inc. – the optical company empowering the color blind to experience a more colorful world – today announced that Alfred University will honor EnChroma Co-founder and Chief Science Officer Don McPherson, Ph.D., with a Doctor of Science degree. The university is honoring Dr. McPherson for his scientific achievements, including his groundbreaking work with EnChroma to create lenses for the color blind. Co-invented by Dr. McPherson, the lenses contain a proprietary spectral filtering technology that helps people with red-green color blindness experience a broader spectrum of color.
“Don’s unquenchable intellectual and scientific curiosity epitomize the out-of-the-box thinking that Alfred University nurtures,” said Mark Zupan, President of Alfred University. “EnChroma is positively impacting the lives of color blind people, affording them experiences they never could have fathomed without Don’s work. We are pleased to recognize his contributions.”
An estimated 13 million Americans have some form of inherited red-green color vision deficiency (CVD). The disability affects one in 12 men (8%), and one in 200 women (.5%) – roughly 300 million worldwide. Dr. McPherson, (MS '84, Ph.D. '88, Alfred University), is the recipient of five National Eye Institute (NEI), National Institutes of Health (NIH), and National Cancer Institute (NCI) grants and has authored six patents and 14 scientific papers.
“Alfred University’s recognition of Don’s innovative research in color vision science is richly deserved,” said Andrew Schmeder, CEO and Co-founder of EnChroma. “There are few honors more meaningful than receiving an honorary doctorate from one’s alma mater and being asked to deliver the commencement address. All of us at EnChroma are proud of, and inspired by, Don as we continue to push boundaries to help the color blind participate more fully in life’s colorful moments.”
Alfred University will award Dr. McPherson at its annual Commencement, scheduled for 10 a.m. on May 12 in the Galanis Family Arena at the McLane Center. In October 2016, Alfred University President Zupan named Dr. McPherson as one of the initial recipients of the school’s Fiat Lux! Awards.
About Alfred University
Founded in 1836 as one of the country's first co-educational institutions, Alfred University has an undergraduate population of around 2,000, and approximately 300 graduate students. Among its five schools and colleges, the school offers over 60 majors and areas of concentration. The University was one of the first in the nation to racially integrate, enrolling its first African-American student and two Native American students in the 1850s, becoming just the second college in the nation to do so at the time. For more information, please visit www.alfred.edu.
EnChroma is dedicated to creating technological solutions for the color blind that provide equal access to the experience of color, enabling new connections, learning and exploration. Based in Berkeley, California, EnChroma received the 2017 Beacons of the Photonics Industry Award from Photonics Media, and the 2016 Tibbets Award from the US Small Business Administration. The Tibbets Award recognizes the impact of EnChroma’s technology through federally-sponsored research via the SBIR grant program. To reach us, please call 510-497-0048, email [email protected] or visit enchroma.com.
Director of Marketing
Berkeley, CA & New York, NY – March 15, 2018 – At Vision Expo East 2018, EnChroma – the company empowering the color blind to experience a more colorful world – today announced the expansion of its network of retail partners to over 100 locations across the nation. EnChroma glasses contain a proprietary spectral filtering technology that helps people with red-green color blindness experience a more colorful world.
“We are pleased that expanding our retail channel will enable more people with color vision deficiency to enjoy colorful, life-changing experiences with our glasses,” said Andrew Schmeder, CEO and Co-Founder of EnChroma. “We are excited to make this technology available through opticians and optometrists who have the education and experience necessary to help color blind patients get the most benefit from incorporating our lens technology into their everyday lives.”
“After over a decade of telling color blind patients there isn’t anything I can do to help with their color vision deficiency, it is incredibly rewarding to offer EnChroma glasses,” said Dr. Michael Duong, OD, FAAO of Optometric Center & Eyewear Galleria in San Ramon, California. “Myself, and my staff, are routinely moved by the gratitude and emotion color blind patients exude when they try EnChroma glasses for the first time and the dull and limited range of colors they see change to rich and vibrant, and they can perceive colors and hues they’ve never seen before.”
An estimated 13 million Americans have some form of inherited red-green color vision deficiency. The disability affects one in 12 men (8%), and one in 200 women (.5%) – roughly 300 million worldwide. EnChroma glasses are an optical assistive medical device but are not a “cure” for color blindness; results may vary depending on the type and extent of color vision deficiency.
EnChroma’s color blind-assistive lenses are made with Trivex® material, a high-performance optical plastic created by PPG Industries, Inc. Trivex features exceptional impact-resistance, best-in-class optical clarity and a density of just 1.11gm/cm3, making it the lightest of any available ophthalmic lens material. EnChroma lenses are available in two versions for outdoor and indoor use.
EnChroma, Inc. is dedicated to positively impacting the lives of the estimated 300 million people worldwide with color vision deficiency (CVD). We apply the latest in color perception neuroscience to help color blind people better see colors and participate more fully in the colorful world around them. Based in Berkeley, California, EnChroma received the 2017 Beacons of the Photonics Industry Award from Photonics Media, and the 2016 Tibbets Award from the US Small Business Administration. The Tibbets Award recognizes the impact of the commercialization of EnChroma’s technology through federally-sponsored research via the SBIR program. To reach us, please call 510-497-0048, email [email protected] or visit enchroma.com.
Director of Marketing
New York, NY – December 5, 2017 –Today New Politics announce their headline “Lost in Translation Tour” with main support from Dreamers and openers The Wrecks. The tour will kick off in Cleveland, OH’s House of Blues on February 16th, and make stops in major markets including Chicago, Minneapolis, San Francisco and Los Angeles before concluding in Toronto, ON on April 1st. The pre-sale for the tour begins Wednesday, December 6th at 10am EST. Fans can use the code ONEOFUS to get first dibs on tickets. The general on-sale starts Friday, December 8th at 10am EST and will be available on the band’s website.
In addition to the tour, New Politics released the emotional music video for “Color Green” – the band’s most personal to date, showcasing the daily routine of a color blind man named Greg, who is also one of Louis’ closest friends from childhood. Greg is one of the world’s 300 million color blind people and during the filming of this video he and several other color blind people got to see a fuller range of color for the first time with Enchroma glasses. The Enchroma glasses open up a world of color for people with color blindness via a marriage of color vision science and optical technology. To learn more about these glasses, visit enchroma.com. Check out the video here: http://bit.ly/2ns5UPv
New Politics recently released their second studio album, Lost In Translation, on October 6 via DCD2/Warner Bros. Records. The lead single of the album, “One Of Us,” charted at top 10 at Alt radio and they performed the single on Late Night with Seth Meyers. The album is available on all digital service providers: http://smarturl.it/nplostintranslation
LOST IN TRANSLATION TOUR W/ DREAMERS + THE WRECKS
* New Politics & DREAMERS only
February 16 – Cleveland, OH @ House of Blues
February 17 – Cincinnati, OH @ Bogart’s
February 18 – Chicago, IL @ Metro
February 20 – Detroit, MI @ St. Andrew’s Hall
February 21 – Milwaukee, WI @ The Rave II
February 22 – Minneapolis, MN @ Varsity Theater
February 23 – Saint Louis, MO @ The Ready Room
February 24 – Kansas City, MO @ The Truman
February 25 – Lincoln, NE @ The Bourbon Theatre
February 27 – Denver, CO @ Ogden Theatre
February 28 – Salt Lake City, UT @ The Depot
March 2 – Portland, OR @ Wonder Ballroom*
March 3 – Eugene, OR @ WOW Hall
March 4 – Seattle, WA @ Showbox*
March 7 – San Francisco, CA @ The Fillmore
March 8 – San Diego, CA @ House of Blues*
March 9 – Sacramento CA @ Ace of Spades*
March 10 – Los Angeles, CA @ The Belasco Theatre
March 11 – Phoenix, AZ @ Crescent Ballroom
March 13 – Dallas, TX @ House of Blues
March 14 – Houston, TX @ House of Blues
March 16 – New Orleans, LA @ House of Blues
March 20 – Charlotte, NC @ The Underground
March 21 – Raleigh, NC @ Lincoln Theatre
March 23 – Philadelphia, PA @ The TLA
March 24 – Portland, ME @ State Theater
March 26 – Silver Spring, MD @ The Fillmore
March 27 – New York, NY @ Irving Plaza
March 28 – Burlington, VT @ Higher Ground
March 30 – Boston, MA @ Paradise Rock Club
March 31 – Rochester, NY @ Anthology
April 1 – Toronto, ON @ The Phoenix Concert Theatre
For media inquiries:
New Politics: Nadine Pena – [email protected]
Allen Stone: Kelly Kettering – [email protected]
Enchroma: Kent Streeb – [email protected]
Berkeley, CA – January 23, 2017 – EnChroma – the company bringing color to the color blind – has received the 2016 Tibbetts Award from the U.S. Small Business Administration (SBA) for its exemplary innovative spirit and economic achievements in developing glasses for the color blind. EnChroma’s early stage research into optical assistive devices for color vision deficiency (CVD) was supported by three Small Business Innovation Research (SBIR) grants from the National Institutes of Health (NIH), under the direction of principle investigator Dr. Don McPherson.
“We are celebrating the critically important technological advances pioneered by these small high-tech firms, from breakthroughs in additive manufacturing, to genomic research, to novel cancer therapeutics. These innovators are creating jobs and creating new industries while helping to address many of the nation’s most pressing challenges,” said SBA Administrator Maria Contreras-Sweet.
“The EnChroma story would not have been possible without the support of the SBIR program,” said Andy Schmeder, CEO of EnChroma. “SBIR funding in our formative years gave us the latitude to foster a company culture laser-focused on creativity, collaboration and developing the right solution for the color blind. This award acknowledges the years of intense effort by our team and will inspire us going forward.”
EnChroma glasses contain a proprietary spectral filtering technology that is designed to help people with red-green color blindness see an enriched spectrum of color – without compromising color accuracy or balance. Numerous videos of color blind people trying EnChroma’s life-changing glasses for the first time have gone viral. One in 12 men (8%), and one in 200 women (.05%), are color blind – an estimated 300 million worldwide. While color blindness is often considered a mild disability, many color blind people feel it is a significant handicap.
John Williams, Director of Innovation and Technology, SBA, presented the award to EnChroma co-founders Andy Schmeder, CEO, and Don McPherson, Ph.D., Chief Scientist. The awards ceremony was held in the Eisenhower Executive Office Building of the White House on January 10, 2017.
About the Small Business Administration (SBA)
The U.S. Small Business Administration (SBA) was created in 1953 and since January 13, 2012, has served as a Cabinet-level agency of the federal government to aid, counsel, assist and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy of our nation. The SBA helps Americans start, build and grow businesses. Through an extensive network of field offices and partnerships with public and private organizations, the SBA delivers its services to people throughout the United States, Puerto Rico, the U.S. Virgin Islands and Guam. www.sba.gov.
EnChroma is dedicated to positively impacting the lives of the estimated 300 million people worldwide with color vision deficiency. EnChroma has developed a robust line of innovative eyewear products with cutting-edge optical technology for men, women and children. Based in Berkeley, California, EnChroma emerged from a National Institutes of Health SBIR grant designed to study the feasibility of helping people with color vision deficiency (CVD). To reach us please call 510-497-0048, email [email protected] or visit enchroma.com.