New SuperX Sunglasses Deliver Color to the Extreme for Today’s Adventurer-Athletes

– New Color Vision Boosting Technology Pushes the Boundaries of Science for Those Who Inhale Sports and Adventure –

Berkeley, CA – August 13, 2024 – The launch of SuperX© sunglasses marks a major milestone in color vision technology and performance for those who want kickass color and clarity that matches their lifestyle. Designed for the active, athletic type who is always on the lookout for amazing experiences and wants to get the most out of every adventure, SuperX sunglasses can dramatically improve their color vision and visual acuity with patented technology that leading brands simply can’t touch. 

SuperX lenses boost color perception allowing everyday adventurers to see more, do more and enjoy more. Greens, reds, blues and purples look more vibrant and stand out more, while visual acuity, clarity, depth, contrast and sharpness improve as well. Watch this video to check out the SuperX experience.

“Unlike the competition, which wants to sell you a different pair of lenses for every sport or adventure, we’ve designed a single lens that will make your jaw drop whether you’re golfing, fishing, biking, hiking, snowboarding, base jumping, or doing whatever turns you on,” said Erik Ritchie, CEO of EnChroma. “The unbeatable color vision amplification technology behind SuperX makes ordinary color vision amazing for today’s thrill-seekers.”

simulation of normal color vision vs with SuperX glasses

    “My teammates and I really liked wearing SuperX sunglasses for this type of event!” said Jonny Moses Soto-Altrogge, a pro-am adventure athlete, after competing in the ultra-demanding Teton Ogre Adventure Race in Swan Valley Idaho, which entails biking, paddling, trekking and navigating through rugged terrain. “These sunglasses were excellent against the sun reflecting off the snow when we were at elevation, made colors extra crisp while paddling through the valley and are great for cycling. They really made things pop, especially the colors in the sunset.” Click here to see a brief video.

    Pro-am adventure athlete Jonny Moses Soto-Altrogge (center) with teammates Lizelle Jackson and Cliff Lyles wearing SuperX sunglasses by EnChroma at the Teton Ogre Adventure Race, Swan Valley Idaho
    Pro-am adventure athlete Jonny Moses Soto-Altrogge (center) with teammates Lizelle Jackson and Cliff Lyles wearing SuperX sunglasses by EnChroma at the Teton Ogre Adventure Race, Swan Valley Idaho

    SCIENCE FOR THE WIN

    Because of SuperX’s patented tech, there is no other major player in the sunglasses game that can legally do what SuperX lenses do. NO ONE! Developed by color vision experts, SuperX’s proprietary notch filtering technology selectively allows specific wavelengths of light through the lens in a way that amplifies color perception and performance.

    BOUNDARY-PUSHING PERFORMANCE

    All SuperX lenses are polarized to knock down glare and increase visual clarity and comfort. Since UV light is bad for the eyes, we block 100% of those nasty rays. The anti-scratch coatings keep SuperX sunglasses looking good longer. And we up the ante with Dual-Surface Anti Reflective Coatings.

    AN EDGE FOR THOSE WHO LIVE ON THE EDGE

    Regardless of how you choose to push your physical and mental boundaries, the superior vision and color vision of SuperX is a must-have:

    Golf - Enhance your view of the course, distinguish subtle variations in the fairway terrain, read greens with ease, and locate your (buddy’s) ball in the rough faster.

    Ski/Board - Find your line with ease, identify hazards more quickly and see the slope’s contours, moguls and jumps more clearly.

    Mountain Biking - Sharpen your vision and reaction times, identify colored course markers better and sooner, and see more of what's ahead. SuperX enhances the color and contrast of objects, allowing you to see the trail and obstacles in high definition. This gives you valuable extra split seconds to react and plan a route as you blast down a trail, and highlights obstacles to help avoid crashing. The sunglasses also deliver an edge when assessing terrain, bring into focus key transition points (e.g., mud-to-rock, root-to-rut, sand-to-water), and help you better prepare for surface changes.

    Hunting - Find and track your game more effectively. Pick up blood trails more easily. And, perhaps most importantly, better see those orange vests worn by fellow hunters!

    Ball Sports - By enhancing color and contrast you can track the ball better and distinguish it from background “color noise” (competing colors).

    Running - Pick out changes in undulating terrain and be better prepared for whatever the trail throws at you.

    Road Cycling - See in high definition to better pick out obstacles far in advance and avoid sudden scares like potholes, rocks and debris that threaten to ruin your day.

    SuperX glasses start at only $189, come in a variety of styles of sturdy, stylish frames, and can be purchased online at superx.com.

    NOTE: SuperX Sunglasses are for people with normal color vision. They are not designed to provide substantial benefits to those who are color blind.

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    About SuperX

    California-based SuperX is dedicated to making eyewear to enhance the experience of everyday adventurers by applying leading-edge optical technologies based on advanced vision science and lens design. For more information visit enchroma.com.