Color Is Here™

Bringing color vision eyewear solutions to all.

Color Is Here™

Bringing color vision eyewear solutions to all.

We’re an independent, Berkeley, California-based company that develops leading patented lens technology to improve the lives of people with color vision deficiency (color blindness). Invented by a Ph.D. glass scientist and UC Berkeley trained mathematician, EnChroma’s revolutionary color vision solutions combine the latest in color perception neuroscience and lens innovation to bring colorful possibilities to all. EnChroma received a SBIR grant from the National Institutes of Health (NIH) and earned the 2016 Tibbets Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. We offer a collection of eyewear for outdoor and indoor use in a range of modern styles for adults and kids 5+.

We’re an independent, Berkeley, California-based company that develops leading patented lens technology to improve

the lives of people with color vision deficiency (color blindness). Invented by a Ph.D. glass scientist and UC Berkeley trained mathematician, EnChroma’s revolutionary color vision solutions combine the latest in color perception neuroscience and lens innovation to bring colorful possibilities to all. EnChroma received a SBIR grant from the National Institutes of Health (NIH) and earned the 2016 Tibbets Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. We offer a collection of eyewear for outdoor and indoor use in a range of modern styles for adults and kids 5+.

“It’s not just about seeing color,
it’s about seeing the world.”

Tribeca Studios in association with Bai presents the Unbelievers Series about people who challenge the status quo. This segment features EnChroma founders, Don McPherson Ph.D. and Andy Schmeder, creators of life changing EnChroma lens technology.

Learn how EnChroma glasses were invented in this NPR podcast.

“It’s not just about seeing color, it’s about seeing the world.”

Tribeca Studios in association with Bai presents the Unbelievers Series about people who challenge the status quo. This segment features EnChroma founders, Don McPherson Ph.D. and Andy Schmeder, creators of life changing EnChroma lens technology.

Learn how EnChroma glasses were invented in this NPR podcast.

Our Mission: To make a meaningful contribution to the human experience through boundary-breaking color vision science and technologies.

Our Mission: To make a meaningful contribution to the human experience through boundary-breaking color vision science and technologies.

U.S. SMALL BUSINESS
ADMINISTRATION

SBIR
Tibbetts Award

2016

PHOTONICS
MEDIA

Beacons of the
Photonics Industry

2017

AMERICAN ASSOCIATION FOR
THE ADVANCEMENT OF SCIENCE

AAAS-Lemelson
Invention Ambassador

2018

Leadership Team
Leadership Team

Erik Ritchie

Chief Executive Officer
erik@enchroma.com

To EnChroma, Erik brings 25 years of success in organizational strategy, brand management, performance marketing, merchandising, talent management, and eCommerce operations. Most notably, he served as Chief Commercial Officer for Zenni Optical, the largest online provider of prescription eyewear, where he led all merchandising, marketing, UX/UI, and IT functions. As a consultant, Erik has led branding, advertising and communications campaigns for major brands such as Microsoft, Google, Blue Shield, Red Bull, Ticketmaster, and other Fortune 500 clients. He is an avid SCUBA diver and certified Divemaster and lives in Marin, Calif., with his wife, Rowena and their dog, Ocean.

Read More

Don McPherson, Ph.D.

Chief Science Officer, Co-Founder & Inventor
don@enchroma.com

Don McPherson, Doctor of Glass Science, is the inventor of EnChroma eyewear for color blindness. He invented laser safety glasses for surgeons, which were discovered to have a simultaneously positive effect on the vision of people with color blindness. Don subsequently received three SBIR grants from the US Small Business Administration, leading to the formation of EnChroma. In addition to EnChroma, Don served as President of Bay Glass Research, and Founder and Vice President of Research and Development at Vetrazzo. Don is the recipient of five NEI, NIH, and NCI grants and has authored eight patents and 14 scientific papers. In 2017, Don was awarded a PhD honoris causa and in 2018, was named a Lemelson AAAS Invention Ambassador by the American Association for the Advancement of Science.

Read More

Mark Mattison-Shupnick

Chief Operating Officer
mark@enchroma.com

Master optician, Mark Mattison-Shupnick, is a member of the board of directors for EnChroma, Inc. and a veteran optical industry consultant. As an expert in ophthalmic optics, Mark has participated in the design and production of new lens materials, designs and treatments as well as develop technical marketing and training materials for optical professionals. He is a recipient of the Beverly Myers Award for Education from the National Academy of Opticianry, and is a regular contributor to industry publications like 20/20 Magazine and Vision Monday. Mark shares his decades of expertise in lectures around the country and world.

Read More

Rob Maser

VP, Sales
rob@enchroma.com

Rob Maser is Vice President of Sales at EnChroma. In this role, Rob will develop and implement next-level B2B growth strategies for EnChroma and oversee its Customer Support team. Rob brings over 30 years of experience in the eyewear and commercial insurance industries in sales, business development, marketing and customer care. He is a respected leader who has built and inspired teams for $1B companies as well as startups and $100M firms. Rob has helped brands grow from niche revenue streams to become highly respected and well-known brands across the entire optical industry. Rob received his BA in Business Economics from the University of California, Santa Barbara. He is active in his community, having coached youth baseball and soccer, supporting St. Baldrick's Foundation for children with cancer, and volunteering with the City of San Ramon’s parks beautification program. He enjoys gardening, playing golf and is an avid runner.

Read More

Kent Streeb

Director of PR & Partnerships
kent@enchroma.com

To EnChroma, Kent Streeb brings 20 years of experience in marketing, public relations and copywriting helping companies in technology, healthcare, utility-scale solar, non-profit and manufacturing. He has worked with organizations such as The Centers for Disease Control and Prevention (CDC), VMware, NETGEAR, HopeLab, Pangaea Global AIDS Foundation, Zamzee, Palo Alto Networks and Pittsburgh Center for the Arts. He served in the Peace Corps in West Africa working in rural healthcare and community development.

Kent has successfully generated positive exposure, and driven sales, for organizations charting new ground in fields such as ‘games for health,’ incentivized activity meters to combat childhood obesity and others. He drives EnChroma’s media strategy, marketing partnerships, events and marketing for retailers.

Read More
EnChroma Board of Directors
EnChroma Board of Directors

Bob Dykes

Executive Chairman

Bob Dykes is currently the Executive Chairman of EnChroma, Executive Chairman of CloudVector, and a member of the Advisory Board of Bitfury. He has been an executive in Silicon Valley since 1983, holding CEO, President, CFO and COO positions at companies including Symantec, Flextronics, Juniper Networks, Verifone, NebuAd, Tangerine, Adept Technologies and CloudVector, and board positions with Trust Company of America. He holds a BCA from Victoria University of Wellington, New Zealand.

Read More

Tony Dykes

Co-Founder, Board Member

Tony Dykes, co-founder and member of the Board of Directors for EnChroma, previously served as the company's CEO from 2010-2016, and again on an interim basis in 2020. Tony has deep experience working with inventors and startup companies. He helped raise the initial capital to launch EnChroma and worked closely with Don to bring its eyewear for color blindness to market. Tony also currently serves as CEO for NovolBio, an early stage bioplastic eyeglass lens producer. Previously, he practiced corporate law in Silicon Valley, providing legal services to emerging technology clients. Tony earned his Juris Doctorate from the New York University School of Law and his undergraduate degree from the University of California, Berkeley.

Read More

Nagesh Rao

Board Member

Nagesh Rao, a new EnChroma board member, has worked in the public, private, and NGO sectors for over 20 years. He is a highly regarded CivicTech leader, having co-led the creation of programmatic efforts such as i6 Green, Patents for Humanity, Growth Accelerator Fund Competition, and USAID’s-SBAR Program.
Nagesh previously oversaw key digital products and services such as SBA.gov, SBIR.gov, Certify 2.0, Lender Match, and served on the US Small Business Administration's COVID-19 Leadership response team leading the technical direction of PPP and EIDL efforts as part of the historic CARES Act implementation.
Nagesh has curated IP-Portfolios and growth strategies for a number of organizations and currently serves as a Technical and Venture Advisor to Ruvna and MAS Holdings. He is a 2004 Mirzayan Fellow of The National Academies and a 2016 USA Eisenhower Fellow. He earned a BSc from Rensselaer Polytechnic Institute, a MSc from Albany Law School-Union University, and his MBA from the University of Maryland-College Park.

Read More

F. Peter Cuneo

Board Member

Peter is a new member to the EnChroma Board of Directors and a recognized leader of global and executive of global media and consumer product companies. As former President and CEO of Marvel, Peter led a turnaround from 1999 to 2009 and grew the company into one of the world’s leading entertainment brands. Peter was also President and CEO of Remington Products Company, Security Hardware Group of the Black & Decker Corporation, President of Bristol-Myers Squibb Pharmaceutical Group in Canada and President of the Clairol Personal Care Division. At present, Peter is Chairman for Iconix Brand Group and is currently the Managing Principal of Cuneo & Company, LLC, a private investment and management company. Cuneo & Co. is focused on making investments in private companies within the consumer, media and entertainment oriented industries. Peter is currently or has been a board member of public and private companies such as Marvel Entertainment Inc., Iconix Brand Group, WaterPik Technologies Inc. and Remington Products. He also sits on the Board of the National Archives Foundation in Washington, DC. He served two tours as a Lieutenant in the U.S. Navy in the Vietnam War and was Damage Control Officer and then Communications Officer on the USS Joseph Strauss (DDG-16). Peter received his MBA from Harvard Business School and holds a B.S. in Glass Science from Alfred University, where he has served on the Board of Trustees since 1990.

Read More

To see more Faces of EnChroma, check out our Blog!

EnChroma Explained: Making Color Possible

Discover the science behind our color blind lens technology. Hear from our co-founders on what it means to create solutions that have such a great impact on those with color vision deficiency.

EnChroma Explained: Making Color Possible

Discover the science behind our color blind lens technology. Hear from our co-founders on what it means to create solutions that have such a great impact on those with color vision deficiency.

EnChroma is the inventor of world renowned patented color blind technology.

Learn more about our revolutionary lens technology.

EnChroma is the inventor of world renowned patented color blind technology.

Learn more about our revolutionary lens technology.

EnChroma is the inventor of world renowned color blind technology. Learn more about our revolutionary lens technology.

EnChroma Guarantee

We want you to be 100% satisfied with your EnChroma purchase. We offer a no-hassle, 60-Day Money Back Guarantee return policy with every purchase.

Free shipping and returns within the U.S. Worldwide shipping available. Contact us if you have questions.

EnChroma Promise

  • 60-Day Money Back Guarantee
  • Free Shipping and Free Returns*
  • Patented Lens Technology for Color & Clarity
  • Eye Care Professional Endorsed
  • 2 Year Product Warranty
  • USA Design & Quality

    *US only

    EnChroma Promise

    • 60-Day Money Back Guarantee
    • Free Shipping and Free Returns*
    • Patented Lens Technology for Color & Clarity
    • 2 Year Product Warranty
    • Eye Care Professional Endorsed
    • USA Design & Quality

    *US only