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Media Kit

Introducing EnChroma

Interviews with Don and Andrew

Aris' first reaction

Jacey's first reaction

Jim and Jace's first reaction

Stevie's first reaction

Morris' first reaction

Dana's first reaction

Josh's first reaction

Todd's first reaction

Bob's first reaction

Dave's first reaction

Brandon's first reaction

Steven's first reaction

Caity's first reaction

Chris' first reaction

Experiencing EnChroma Glasses

EnChroma Pictures

Facts about Color Blindness and EnChroma

  • There are an estimated 300 million people in the world with color vision deficiency.
  • 1 in 12 men are color blind (8%).
  • 1 in 200 women are color blind (0.5%).
  • Color blindness is typically inherited genetically and carried recessively on the X chromosome.
  • While color blindness is often considered a mild disability, studies estimate that two-thirds of people with CVD feel it’s a handicap.
  • Red-green color blindness doesn’t mean only color confusion with red and green colors, but the whole color spectrum can cause confusion.
  • EnChroma glasses are the only specialty eyewear that alleviates red-green color blindness, enhancing colors without the compromise of color accuracy.
  • EnChroma started in 2010, after ten years of R&D.
  • EnChroma emerged from three National Institutes of Health (NIH) SBIR funded studies on the feasibility of correcting color vision deficiency.
  • A father can’t pass his red-green color blindness on to his sons.
  • If a woman is red-green color blind, all her sons will also be color blind.
  • John Dalton wrote the first scientific paper on color blindness. Color blindness is also referred to as Daltonism.
  • It’s extremely rare, but it’s possible to have normal color vision in one eye and color blindness in the other eye. This is called unilateral dichromacy.
  • The popular “red means bad and green means good” is a poor design for people with color blindness. A better choice would to use red–blue and yellow–blue color combinations.
  • Many people with color blindness cannot tell that the power connector on a MacBook changes color.
  • Lots of color blind people are surprised to find out that peanut butter is not green.

EnChroma Team Pictures

Andrew Schmeder

President & CEO, Co-Founder & Inventor

Don McPherson, Ph.D.

Chief Science Officer, Co-Founder & Inventor

Mark Mattison-Shupnick

VP, Business Development

Jason Sheldon

Chief Information Officer

Kent Streeb

Director of Marketing

EnChroma Company Background

EnChroma strives to ensure that consumers and the medical community understand that our glasses are not a “cure,” “correction,” or “fix” for color blindness. The glasses are based on over ten years of science. They work for four out of five red-green color blind people. It would be appreciated if your story notes that the glasses do not work for everyone and that they do not provide 100% color vision. EnChroma glasses enhance the vibrancy and saturation of certain colors and improve color discrimination, depth and detail perception. The user’s typical experience takes about 5-15 minutes for an effect.

Questions?