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October 13, 2016 — EnChroma Partners with RestoringVision to Distribute Glasses to People in Need Worldwide

EnChroma Partners with RestoringVision to Distribute Glasses to People in Need Worldwide

– Program Will Help Those in Need Receive Glasses to Correct Vision Issues

Berkeley, CA  October 13, 2016 – Today, on World Sight Day, EnChroma – the company bringing color to the color blind – announced a partnership with RestoringVision to distribute glasses to people in need. Through EnChroma’s new “See the Difference, Make a Difference” program, for each pair of EnChroma eyewear purchased EnChroma will sponsor the donation of a pair of glasses to someone in need through the non-profit RestoringVision.

Nearly 2.5 billion people worldwide suffer from uncorrected vision impairment. Over 500 million people simply need reading glasses, but live in developing countries with limited or no access to glasses. RestoringVision provides glasses to those without access. Glasses can instantly and dramatically change people’s lives, enabling them to work, read and perform daily tasks again, and to provide for themselves, their families and their communities.

“People who buy EnChroma glasses will be pleased to know that in addition to helping someone color blind see colors better, their support will also help a person in a part of the world where getting pair of reading glasses is life changing,” said Andy Schmeder, CEO of EnChroma. “EnChroma shares RestoringVision’s goal of making all visual experiences more accessible to everyone, and we are proud to support their work.”

EnChroma glasses contain a proprietary spectral filtering technology that is designed to help people with red-green color blindness see an enriched spectrum of color – without compromising color accuracy or balance. One in 12 men (8%), and one in 200 women (.05%), are color blind; an estimated 300 million worldwide. While color blindness is often considered a mild disability, studies estimate that two-thirds of color blind people feel it is a significant handicap.

“We are thrilled to welcome EnChroma as a corporate sponsor, and grateful for their support,” said Mark Sachs, RestoringVision’s founder. “The goals of both organizations are closely aligned as we both work to improve people’s vision and lives. Through this unique collaboration our companies will be able to restore sight while bringing color to life!”

Since its inception in 2003, RestoringVision, a non-profit based in San Rafael, California, has helped over six million people see clearly again. Last year, the organization distributed a record 2.5 million glasses, up from 480,000 in 2014.

About RestoringVision

RestoringVision distributes reading glasses and sunglasses glasses to more than 1,400 charitable partners that serve people in need in 116 countries. Reading glasses can significantly change the lives of people with poor vision who are unable to see close up, read, maintain job, or remain a productive member of their community. Sunglasses are an important preventive tool in fighting corneal and cataract damage from excessive exposure to UV light. Cash donations, corporate sponsorships and donations of new readers and sunglasses from eyewear companies make this effort possible. For more information, visit: www.restoringvision.org

About EnChroma

EnChroma is dedicated to positively impacting the lives of the estimated 300 million people worldwide with color vision deficiency. EnChroma has developed a robust line of innovative eyewear products with cutting-edge optical technology for men, women and children. Based in Berkeley, California, EnChroma emerged from a National Institutes of Health SBIR grant designed to study the feasibility of helping people with color vision deficiency (CVD). To reach us please call 510-497-0048, email info@enchroma.com or visit enchroma.com.

Media Contacts:

EnChroma
Kent Streeb
Kaya Communications
P: 530.908.9225
kent@kayacommunications.com

February 1, 2016 — EnChroma and 1-800-FLOWERS.COM® Team to Bring More Color to Color Blind People on this Valentine’s

EnChroma and 1-800-FLOWERS.COM® Team to Bring More Color to Color Blind People on this Valentine’s

– EnChroma’s Glasses Help the Color Blind See More of the Full Spectrum of Colors in Flowers from 1-800-Flowers.com

Berkeley, CA February 1, 2016 EnChroma – the company bringing color to the color blind – and 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), the leading floral and gourmet gift provider for all occasions – today announced a collaboration to make Valentine’s more colorful for the color blind. For the one in 12 men (8%), and one in 200 women (.5%) with color blindness, the colors of traditional Valentine’s Day gifts may not have the same impact. For the color blind, the red of a fresh rose typically looks dull and brownish. The purple in Lilacs are indistinguishable from the blue of a hydrangea. Shades of pink appear as muted tones of gray and colors like orange and yellow blend together.

1-800-Flowers.com® and EnChroma have teamed up to help the color blind see and enjoy more of the vibrant romantic colors of Valentine’s. EnChroma glasses enable red-green color blind people to see colors more like people with standard color vision. From February 2 through February 15, customers can type “1800Flowers” when ordering at www.EnChroma.com to get $50 off of EnChroma glasses. Visitors to www.1800FLOWERS.COM can type ‘EnChroma’ to receive 20% off their purchase.

“The coloration of flowers co-evolved biologically with the visual systems of birds and insects. The vibrancy of a flower gives it chromatic contrast in the environment, which helps it to be seen against a background of foliage and other natural textures with muted colors such as brown, gray and dark green. But, for the estimated 300 million color blind people in the world, the wonderful colors of Valentine’s and flowers may not convey as much excitement and meaning,” said Andrew Schmeder, CEO of EnChroma. “An expanded experience of color can be emotional for the color blind; to do so for the first time with a loved one on Valentine’s could be even more moving. We’re thrilled to work with 1-800-FLOWERS.COM to help people give the gift of color – and colorful flowers – to a color blind loved one.”

“It’s hard to fathom that a gift as beautiful, romantic and colorful as our flowers cannot be fully appreciated by so many people because they’re color blind,” said Jim McCann, Founder & CEO of 1-800-Flowers.com, Inc. “That’s why we are delighted to work with EnChroma to make it easier for color blind people to get their glasses and enjoy all the vibrant colors in our bouquets this Valentine’s.”

MEDIA EVENT

To kick off the Valentine’s campaign, EnChroma and 1-800-FLOWERS.COM invite media to attend a special event in Los Angeles in which five people will present their color blind loved ones with a free pair of EnChroma glasses. With the glasses, they will be able to see all the colors in a bouquet of flowers from 1-800-FLOWERS.COM for the first time. The event will take place at 3:00 p.m. PST, Tuesday, February 2, at the 1-800-Flowers/Conroys® store located at 374 S. La Cienega Boulevard in Los Angeles. The media can call 530.908.9225 to R.S.V.P. or for details.

How the Glasses Work

EnChroma emerged from a National Institutes of Health (NIH) SBIR study on the feasibility of correcting color vision deficiency, and over ten years of R&D. EnChroma’s glasses contain a special optical filtering technology that selectively removes the wavelengths of light where the red and green cone cell response overlaps the most for the red-green color blind. The result is the glasses re-establish the correct balance between signals from the three photo-pigments in the eye (red, green and blue). Once the correct ratios entering the eye are re-established, the correct color can be perceived and the red-green color blind can see colors more like people with standard color vision.

EnChroma’s glasses are not a cure for color blindness: they boost and improve color vision, but they do not treat the condition nor provide the ability to overcome all occupational limitations. EnChroma’s glasses are effective for about four out of five color blind people. To test your color vision visit EnChroma.com/test. Over 22,000 color blind people around the world benefit from EnChroma’s eyewear.

About EnChroma

EnChroma is dedicated to positively impacting the lives of the estimated 300 million people worldwide with color vision deficiency. EnChroma has developed a robust line of innovative eyewear products with cutting-edge optical technology for men, women and children. The company is led by a team of researchers, engineers and technology experts, backed by an advisory board of world-renowned vision scientists. Based in Berkeley, California, EnChroma emerged from a National Institutes of Health SBIR grant designed to study the feasibility of correcting color vision deficiency. To reach us please call 510-497-0048, email info@enchroma.com or visit enchroma.com.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is a leading provider of gourmet food and floral gifts for all occasions. For nearly 40 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee® backs every gift. Most notably, 1-800-FLOWERS.COM, Inc. was recognized as one of Internet Retailers Top 300 B2B e-commerce companies. In addition, 1-800-FLOWERS.COM was recently named in Internet Retailer’s 2016 Top Mobile 500 as one of the world’s leading mobile commerce sites. The company was included in Internet Retailer’s 2015 Top 500 for fast growing e-commerce companies. In 2015, 1-800-FLOWERS.COM  was named a winner of the “Best Companies to Work for in New York State” award by The New York Society for Human Resource Management (NYS-SHRM). 1-800-FLOWERS.COM was awarded the 2014 Silver Stevie Award, recognizing the organization’s outstanding Customer Service and commitment to our 100% Smile Guarantee®. 1-800-FLOWERS.COM received a Gold Award for Best User Experience on a Mobile Optimized Site for the 2013 Horizon Interactive Awards. The Company’s BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM “Gift Shop” also includes gourmet gifts such as premium, gift-quality fruits and other gourmet items from Harry & David® (1-877-322-1200 or www.harryanddavid.com), popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl’s® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800- Baskets.com®  (www.1800baskets.com); premium English muffins and other breakfast treats from Wolferman’s® (1-800-999-1910 or www.wolfermans.com); carved fresh fruit arrangements from FruitBouquets.com (www.fruitbouquets.com); and top quality steaks and chops from Stock Yards® (www.stockyards.com). Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

NASDAQ:FLWS

Media Contacts:

EnChroma
Kent Streeb
Kaya Communications
P: 530.908.9225
kent@kayacommunications.com

1-800-FLOWERS.COM, Inc.
Eloise Pisano
1-800-FLOWERS.COM, Inc.
P: 516.237.4195

episano@1800flowers.com

September 29, 2015 — EnChroma and Clorox Help Eight Color Blind Brothers See Color-Coded Information in Class this School Year

EnChroma and Clorox Help Eight Color Blind Brothers See

Color-Coded Information in Class this School Year

EnChroma’s Glasses Help Color Blind Schoolchildren Overcome Obstacles to Learning

Oakland & Berkeley, CA September 29, 2015 EnChroma – the company bringing color to the color blind – and The Clorox Company (NYSE: CLX), today announced a $10,000 gift from Clorox 2 to purchase and distribute EnChroma’s glasses to color blind schoolchildren. EnChroma’s Cx indoor glasses can enable red-green color blind kids to more quickly and accurately interpret color-coded information at school.

To bring to life the impact of seeing certain colors for the first time, Clorox 2 and EnChroma today unveiled a video that captures a family in Indiana with eight brothers – all of whom are color blind – trying on EnChroma glasses. The statistical odds of eight siblings in one family being color blind is one in 255, or half of one percent (0.4%). The eight boys are the first beneficiaries of Clorox’s donation.

“It’s stunning that only 11 of 50 states currently test schoolchildren for color vision deficiency (CVD),” said Tony Dykes, CEO of EnChroma. “We routinely hear moving stories from color blind people about their struggles in school until they were finally diagnosed. Oftentimes, color blind kids are labeled as slow learners or suffer other humiliation. We’re thrilled that Clorox wants to help CVD school kids improve their learning, and applaud their philanthropy.”

Studies have found that as much as 80 percent of information is taken in visually. Many color blind students struggle to learn color-coded information in school. This is significant because in the first 10 years of a child’s life the brain experiences its fastest growth.

“When EnChroma told us about these eight brothers in Indiana, we were inspired to help them see the vividness of all colors,” said Shaunte Mears-Watkins, Director of Marketing, The Clorox Company. “As a brand that encourages you to “Boost Your Color,” we felt it was natural to partner with EnChroma to help young people with color blindness and boost their opportunity to learn in the classroom.”

EnChroma will distribute glasses to color blind schoolchildren in need while supplies last. To secure a pair of glasses, a parent of a color blind student in grades K-9 may submit an application at enchroma.com/clorox. EnChroma also announced it will match Clorox’s gift by distributing $10,000 worth of its eyewear to schoolchildren in need. “It is important to get EnChroma eyewear to as many color blind children as possible to level the playing field at school,” said Dykes. “This is one step towards making that a reality.”

Color blindness is often considered a mild disability, but studies estimate that two-thirds of the 300 million people with CVD feel it’s a handicap. One in 12 men, and approximately one in 200 females, have some form of CVD.

In the color blind, EnChroma’s glasses re-establish the correct balance between signals from three photo-pigments in the eye. Once the correct ratios entering the eye are re-established, the correct color can be perceived. EnChroma emerged from a National Institutes of Health (NIH) SBIR study on the feasibility of correcting color vision deficiency, and over ten years of R&D.

About EnChroma

EnChroma is dedicated to positively impacting the lives of the estimated 300 million people worldwide with color vision deficiency. EnChroma has developed a robust line of innovative eyewear products with cutting-edge optical technology for men, women and children. The company is led by a team of seasoned researchers, engineers and technology experts, backed by an advisory board of world-renowned vision scientists. Based in Berkeley, California, EnChroma emerged from a National Institutes of Health SBIR grant designed to study the feasibility of correcting color vision deficiency. To reach us please call 510-497-0048, email info@enchroma.com or visit enchroma.com.

The Clorox Company

The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products with about 7,700 employees worldwide and fiscal year 2015 sales of $5.7 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags, wraps and containers; Kingsford® charcoal; Hidden Valley® dressings; Brita® water-filtration products and Burt’s Bees® natural personal care products. The company also markets brands for professional services, including Clorox Healthcare® and Clorox Commercial Solutions®. More than 80 percent of the company’s sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.

The company also has been recognized recently for its corporate responsibility efforts with two Climate Leadership Awards for Excellence from the U.S. Environmental Protection Agency and inclusion on the 2015 Newsweek Green Rankings and Corporate Responsibility magazine’s 100 Best Corporate Citizens 2015 list. The Clorox Company and The Clorox Company Foundation contributed approximately $15 million in combined cash grants, product donations, cause marketing and employee volunteerism during the past year. For more information, visit TheCloroxCompany.com, the CR Matters Blog and follow the company on Twitter at @CloroxCo.

NYSE: CLX

CLX-B

Media Contacts:

EnChroma
Kent Streeb
Kaya Communications
P: 530.908.9225
kent@kayacommunications.com

The Clorox Company
Hilleary Wright
P: 415.734.6251
Hilleary.Wright1@clorox.com

July 29, 2015 — EnChroma Partners with the Newseum to Make Exhibits More Accessible for People with Disabilities

– EnChroma’s Glasses to Enable People With Color Vision Deficiency to See Colors in the Newseum’s Exhibits –

Washington, D.C. & Berkeley, CA – July 29, 2015 – EnChroma – the company bringing color to the color blind – today announced a partnership with the Newseum to make the organization’s exhibits more accessible to people with disabilities. Through the partnership, visitors to the Newseum who suffer from Color Vision Deficiency (CVD) can borrow EnChroma’s glasses to see and fully appreciate the colors in exhibits.

The announcement of the partnership coincides with activities by various groups nationwide celebrating the 25th anniversary of the signing of the Americans with Disabilities Act (ADA). Color blindness is often considered a mild disability, but studies estimate that two-thirds of the 300 million people with CVD feel it’s a handicap. One in 12 men, and approximately one in 200 females, have some form of CVD, of which approximately 80% can be helped by EnChroma eyewear.

“This partnership underscores our commitment to ensuring that all of our exhibits and programs are accessible to people with disabilities,” said Donna Baker, ADA compliance officer at the Newseum. “We are excited to work with EnChroma so that our color blind visitors can learn from and enjoy all of the Newseum’s exhibits.

In the color blind, EnChroma’s glasses re-establish the correct balance between signals from three photo-pigments in the eye. Once the correct ratios entering the eye are re-established, the correct color can be perceived.

“EnChroma’s mission is to help people with color vision deficiency experience the same color in their work, social and artistic lives as people with normal color vision,” said Tony Dykes, CEO of EnChroma. “We are pleased that those with color blindness will be able to see more colors in each exhibit when they visit the Newseum.”

In addition to making its glasses available for color blind visitors to borrow at the Newseum, EnChroma’s eyewear will also be available for purchase in the Newseum’s gift shop. EnChroma’s Cx indoor glasses and outdoor sunglasses come in prescription and non-prescription eyewear, and in polycarbonate for pediatric, sports and industrial safety usage. They can be purchased online and shipped anywhere in the world. Try EnChroma for 30 days risk-free by ordering at EnChroma.com or from one of our retail partners listed on our website.

About the Newseum
The mission of the Newseum is to champion the five freedoms of the First Amendment through exhibits, public programs and education. One of the top attractions in Washington, D.C., the dynamic, engaging and interactive museum allows visitors to experience the stories of yesterday and today through the eyes of the media while celebrating the freedoms guaranteed to all Americans by the First Amendment. The Newseum Institute serves as a forum for First Amendment study, exploration and education. The Newseum is a 501(c)(3) public charity funded by generous individuals, corporations and foundations, including the Freedom Forum. The Freedom Forum, an independent, nonpartisan, nonprofit foundation, conceived and built the Newseum, which first opened in Arlington, Virginia in 1997. Over the past 20 years, the Freedom Forum has contributed more than $250 million to the Newseum, the largest philanthropic gift ever made to support First Amendment freedoms. For more information, visit newseum.org or follow us on Facebook and Twitter.

About EnChroma
EnChroma is dedicated to positively impacting the lives of the estimated 300 million people worldwide with color vision deficiency. EnChroma has developed a robust line of innovative eyewear products with cutting-edge optical technology for men, women and children. The company is led by a team of seasoned researchers, engineers and technology experts, backed by an advisory board of world-renowned vision scientists. Based in Berkeley, California, EnChroma emerged from a National Institutes of Health SBIR grant designed to study the feasibility of correcting color vision deficiency. To reach us please call 510-497-0048, email info@enchroma.com or visit enchroma.com.

Media Contacts

EnChroma
Kent Streeb
Kaya Communications
P: 530.908.9225
kent@kayacommunications.com

The Newseum
Jonathan Thompson
P: 202.292.6353
jothompson@newseum.org

June 29, 2015 — EnChroma is a Finalist for Cannes Lions Innovation Awards

– FCB Campaign Showcasing EnChroma Eyewear Earns 12 Finalist Nominations for the Industry’s Top Honors –

Berkeley, CA & Cannes, France – June 29, 2015 – EnChroma – the company bringing color to the color blind – today announced that it was named a finalist in the 2015 Cannes Lions Awards prestigious Innovation category for its glasses that enable the color blind to see colors. EnChroma’s glasses also made the shortlist for 12 other awards at this year’s Cannes International Festival of Creativity.

Awards finalists are selected by a multi-disciplined, international jury of leading agency figures, venture capitalists, clients and technologists. “EnChroma is thrilled to be recognized for its technological innovation by the world-renowned Cannes Lions Festival,” said Tony Dykes, CEO of EnChroma. “There are an estimated 300 million people in the world with color blindness. We will continue to work hard to develop innovative ways to help the color blind enjoy more colorful, enriching and safer lives free of limitations and obstacles at work, school and socially.”

One in 12 men, and approximately one in 200 females, have some form of CVD, of which approximately 80% can be helped by EnChroma eyewear. In the color blind, EnChroma’s glasses re-establish the correct balance between signals from three photo-pigments in the eye. Once the correct ratios entering the eye are re-established, the correct color can be perceived.

The winning campaign – #ColorForAll – produced by FCB on behalf of Valspar, features EnChroma’s glasses in a short documentary titled “Color for the Colorblind.” The film shares evocative personal stories from four colorblind individuals and their reactions to experiencing colors for the first time. It can be viewed at ValsparColorForAll.com. FCB’s campaign was shortlisted in the following categories: Direct, Promo and Activation, and PR.

Innovation Lions honor the technology and innovation that made a creative idea possible. According to Lions Innovation, award winners reflect game-changers and “honor brave and brilliant creativity that enables, or is enabled by, data and technology.”

Available for purchase worldwide at EnChroma.com, EnChroma’s Cx indoor glasses and outdoor sunglasses are available in prescription and non-prescription eyewear, and in polycarbonate for pediatric, sports and industrial safety usage. Try EnChroma for 30 days risk-free by ordering at EnChroma.com or from one of our retail partners listed on our website.

About EnChroma
EnChroma is dedicated to positively impacting the lives of the estimated 300 million people worldwide with color vision deficiency. EnChroma has developed a robust line of innovative eyewear products with cutting-edge optical technology for men, women and children. The company is led by a team of seasoned researchers, engineers and technology experts, backed by an advisory board of world-renowned vision scientists. Based in Berkeley, California, EnChroma emerged from a National Institutes of Health SBIR grant designed to study the feasibility of correcting color vision deficiency. To reach us please call 510-497-0048, email info@enchroma.com or visit enchroma.com.

June 11, 2015 — EnChroma Enables the Color Blind to See the California Academy of Sciences "Color of Life" Exhibit

– Glasses for the Color Blind Available at Upcoming Exhibit Celebrating Color in the World –

Berkeley, CA – June 11, 2015 – EnChroma – the company bringing color to the color blind – today announced that its glasses that help the color blind see colors will be available for use during the opening weekend of the California Academy of Sciences Color of Life exhibit June 13-14, 2015. People with color vision deficiency (CVD) can borrow EnChroma’s glasses to see and appreciate the colorful exhibition featuring live animals and immersive interactives that illustrate the role color plays in nature. Upon entering the exhibit, guests will be immersed in a color-rich, multisensory space filled with eye-popping visuals.

“We are thrilled to work with the California Academy of Sciences to let red-green color blind people enjoy the same amazing colorful experiences of the exhibit as those with normal color vision,” said Tony Dykes, CEO of EnChroma. “As we’re doing with other museums, such as the Museum of Contemporary Art Chicago, EnChroma continues to find ways to help the color vision deficient enjoy a fuller, safer and more colorful life aesthetically, in school and in the workplace.”

“We are proud to partner with EnChroma to provide a dynamic and accessible experience for all visitors,” says Dr. Elizabeth Babcock, the Academy’s Chief Public Engagement Officer and Roberts-Wilson Dean of Education. “With our new Color of Life exhibit, we hope to give every visitor a new lens through which to view biodiversity and inspire their wonder and curiosity about the natural world.”

Color blindness is often considered a mild disability, but studies estimate that two-thirds of the 300 million people with CVD feel it’s a handicap. One in 12 men, and approximately one in 200 females, have some form of CVD, of which approximately 80% can be helped by EnChroma eyewear. At the exhibition, guests can borrow EnChroma’s glasses at the company’s table located in the central Piazza area.

Made possible through a generous gift from Google.org, the exhibition’s vibrant live animals, shimmering scientific specimens, and immersive interactives invite visitors to touch, see, and experience the often surprising ways that nature’s colors help us understand the health of ecosystems and the interconnectedness of life on Earth.

EnChroma’s Cx indoor glasses and outdoor sunglasses are available in prescription and non-prescription eyewear, and in polycarbonate for pediatric, sports and industrial safety usage. Try EnChroma for 30 days risk-free by ordering at enchroma.com or from one of our retail partners listed on our website.

About EnChroma
EnChroma is dedicated to positively impacting the lives of the estimated 300 million people worldwide with color vision deficiency. EnChroma has developed a robust line of innovative eyewear products with cutting-edge optical technology for men, women and children. The company is led by a team of seasoned researchers, engineers and technology experts, backed by an advisory board of world-renowned vision scientists. Based in Berkeley, California, EnChroma emerged from a National Institutes of Health SBIR grant designed to study the feasibility of correcting color vision deficiency. To reach us please call 510-497-0048, email info@enchroma.com or visit enchroma.com.