EnChroma Launches Color Blindness Correcting Eyewear for Pediatrics, Sports, and Prescription Markets
– Glasses Help Color Blind People See Colors to Overcome Limitations that Affect Careers, Activities, and Tasks –
Berkeley, CA – December 9, 2014 – EnChroma – the company bringing color to the color blind – today announced a new line of EnChroma Cx eyewear based on prescription-capable polycarbonate (plastic) lenses that enable color blind athletes, children and others to safely engage in any activity while seeing more color. EnChroma Cx glasses provide people with color vision deficiency (CVD) spectral color enhancement in a plastic lens that makes the eyewear a viable option for a huge new base of users.
“Color deficient persons do not know what they are missing visually, they are only aware that they have certain career, activity and task limitations,” said Dr. Gary Louie, Doctor of Optometry (OD) of Family Vision Care Optometrics in Union City, California . “EnChroma lenses are much more than sunglasses or cosmetic accessories. They are a unique treatment option that has the potential to improve the life experience of patients in a way they have never experienced before. I encourage all doctors to consider offering this unique technology to their patients.”
EnChroma’s original Cx lens was made with a glass substrate. Polycarbonate-based lenses are the number one lenses recommended by optometrists for children. Polycarbonate is also preferred for use in sports, industrial safety eyewear, and for pediatric ophthalmic lenses due to its superior impact protection and durability.
EnChroma’s Cx Prescription Sunglass, Cx Non-Prescription Sunglass, Cx Pediatric Sunglass and Cx Sports Sunglass are now available with the polycarbonate lens substrate. EnChroma Cx Pediatric sunglasses not only protect CVD children from the damaging rays of the sun, but enable kids to more quickly and accurately identify and interpret important color-coded information. The neural plasticity of the young adult brain means that information gleaned while wearing EnChroma Cx sunglasses could carry over to enrich a child’s other learning and life experiences. EnChroma’s new light-weight Cx Sports eyewear is designed for athletes who want better color vision while riding their bike, running or playing outdoor sports.
One in 12 men and one in 233 females have some form of color vision deficiency, of which approximately 80% can be helped by EnChroma eyewear. “For my 60th birthday, my daughter bought me EnChroma glasses, saying I’d spent too much of my life unable to see certain colors,” says Sheila Carter of Georgetown, Texas. “Now I can see that a stop sign is red instead of looking for the white edge around the octagon, and that it is not the same color as surrounding trees. I was amazed to see that each leaf on a tree is a slightly different color of green. For sunsets, I wasn’t aware that wide bands of glowing color shoot out. The more I wear EnChroma, the more I become aware of colors I’ve never seen before. What an amazing thing.”
“Color blindness is often considered a mild disability, but studies show that over 65% of the 300 million people with CVD say they feel handicapped by it,” said Tony Dykes, CEO of EnChroma. “The number one request we got from the CVD community was to offer EnChroma Cx with a plastic lens so people could get a prescription from their doctor for them. Now we’ve delivered this, and in a higher performing version of our eyewear. We’re proud to help color blind people overcome some of the obstacles color deficiency presents, and to help them enjoy the full spectrum of life.”
Existing customers can trade-in their glass-based EnChroma eyewear for a $150 store credit towards a pair with the new non-prescription plastic-based lens, or a $175 credit towards a new pair with prescription lenses. New customers can try EnChroma Cx for 30 days risk-free by ordering online at enchroma.com.
EnChroma is dedicated to positively impacting the lives of the estimated 300 million people worldwide with color vision deficiency. EnChroma has developed a robust line of innovative eyewear products with cutting-edge optical technology for men, women and children. The company is led by a team of seasoned researchers, engineers and technology experts, backed by an advisory board of world-renowned vision scientists. Based in Berkeley, California, EnChroma emerged from a National Institutes of Health SBIR grant designed to study the feasibility of correcting color vision deficiency. EnChroma Inc., is located at 2560 9th Street, Suite #213B, Berkeley CA 94710-2549. To reach us please call 510-225-9621, email [email protected] or visit us online at enchroma.com.