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EnChroma in The New York Times

Business writer Claire Martin of The New York Times interviewed our CEO Tony Dykes, and met with Don McPherson and Andy Schmeder, the scientists who developed our EnChroma lens technology. They even got a photo of Andy, our Chief of Technology, looking cool in his EnChroma Cx Gammas.

A pair of EnChroma’s glasses worn by Andrew Schmeder, a mathematician and computer scientist who helped develop them. Credit Jason Henry for The New York Times

A pair of EnChroma’s glasses worn by Andrew Schmeder, a mathematician and computer scientist who helped develop them.
Credit Jason Henry for The New York Times.

EnChroma User Videos in The New York Times

The NYT article, featured in Sunday’s business section, also included a shout out to the power of our customers’ videos.

” … New EnChroma customers began filming and sharing their experiences online. The company placed inserts in its eyeglass boxes encouraging customers to participate. Prompted by the insert, Bob Balcom, a 60-year-old retired high school science teacher and labor relations specialist in Chatham, N.Y., uploaded his first YouTube video in March. Shot by his wife, it shows Mr. Balcom putting the glasses over his own eyeglasses and staring up at the sky quietly for several seconds. “The blue sky is deeper than I’ve ever seen,” he says. “It reminds me of Colorado. And the pine trees, they’re just so green.” Tears stream down his cheeks … “

Share Your Video With Us

We’d love to see your video on our EnChroma YouTube channel. Please share your experiences!