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The Clorox EnChroma Children’s Eyewear Giveaway


Thank you, everyone!

EnChroma color vision correction lenses are an invention of the 21st century. So we asked this century’s first generation — kids ages 5 to 14 — to share their ideas for the next terrific invention. We received almost 200 entries from children with color vision deficiencies. The results were amazing. 

Kids spoke to us about their dreams for the future, including what they hope to achieve and invent and what they want the world to be like. Some kids even took the time to explain what it’s like to have a color vision deficiency. Their creativity, enthusiasm, and sense of humor impressed us. Their inventions, both practical and impractical, made us think and laugh. Their videos gave us a glimpse of the future that’s imaginative, thoughtful, and most of all, fun. One thing is certain. The future looks bright.

Clorox EnChroma Children’s Eyewear Giveaway Results

We wish it were possible for us to give glasses away to everyone who entered. In fact, we’re looking into more ways we can get glasses into the hands of people who need them. If you would like to stay notified about future contests and promotions, subscribe to our newsletter or follow us on Facebook or Twitter.

Winners will be notified by email by October 19th, 2015. In the meantime, you can watch all The Future Looks Bright videos on our EnChroma YouTube channel. Thank you for sharing your wonderful videos with us.

Thank you, Clorox!

Clorox 2 generously presented EnChroma with a $10,000 gift to purchase and distribute EnChroma glasses to color blind schoolchildren. We matched Clorox’s gift so that together we can distribute $20,000 worth of children’s glasses.

EnChroma glasses can enable red-green color blind kids to more quickly and accurately interpret color-coded information at school. The Clorox Company explains that, “As a brand that encourages you to “Boost Your Color,” we felt it was natural to partner with EnChroma to help young people with color blindness and boost their opportunity to learn in the classroom.”

EnChroma CEO Tony Dykes responded, “We’re thrilled that Clorox wants to help CVD school kids improve their learning, and we applaud their philanthropy. It’s stunning that only 11 of 50 states currently test schoolchildren for color vision deficiency (CVD). We routinely hear moving stories from color blind people about their struggles in school until they were finally diagnosed. Often, color blind kids develop negative feelings about school.”

Studies have found that as much as 80 percent of information is taken in visually. Many color blind students have trouble understanding color-coded information in school, which affects their ability to learn. This is significant because in the first 10 or so years of a child’s life the brain experiences its fastest growth.

“It is important to get EnChroma eyewear to as many color blind children as possible to level the playing field at school,” said Dykes. “This is one step towards making that a reality.”