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Marketing Manager

Enchroma is looking for a Marketing Manager who is excited to work for a fast growing startup with one of the most successful, and entirely customer driven social media campaigns worldwide in 2015. Enchroma makes the first glasses to correct color blindness, a product with an unexpectedly profound and personal impact. Our customers have taken to posting heartfelt, tearful reaction videos online during their first experience with the product that have been seen by more than 40 million people worldwide.

This position is a great opportunity for someone who has demonstrated success in the social space and will not only design a vision for the Marketing Department but also manage its execution. If you have solid experience with all areas of Marketing, and are looking for a place to demonstrate your leadership capability, this is a great opening for you. This position will evolve as the needs of the company and the demands of the Marketing Department grow.

Enchroma has experienced a massive influx of online traffic and we need someone to prepare, manage and successfully use this momentum to grow future sales. Candidates must demonstrate past successful management in this area to be considered for the position.

The company is located in Berkeley, California and this job requires on site work.

Responsibilities

Creation of Marketing materials including: copy, tech sheets, catalog/brochures, website headers and digital ads, customized support pieces for Sales, evolution of the website.

Online Advertising includes: experience with Google Adwords and other search based advertising platforms, demonstration of high click through rate in past ads.

Creative Direction includes: Creation of brand guidelines, archiving organization including standardizing file format and creation of smart organization of digital creative assets. Creative direction will come from Executive Management and be implemented by Marketing Manager. Photography and photoshoot organization will also be organized by this position.

Supporting Public Relations Efforts including: Editing press releases, blog posts, supporting PR distribution strategy, networking with key publications, possible travel to conferences, fielding calls from publications and organizing interviews with CEO, scientists and brand ambassadors.

Online Social Marketing includes: Updating online networks consistently including blog, Facebook, Twitter and Instagram. New responsibilities will be added as new networks become popular.

Research includes: Experience with customer research is looked upon highly.

Everyone in a public facing job starts off with a few weeks in customer support to understand our customers and products.

This position reports to the CEO and works directly with:

  • Communications Manager
  • Graphic Designer
  • Web Developer
  • CEO
  • Sales
  • Engineers

To Apply

Send an email to [email protected] with the following:

Cover letter:

+CLEARLY outline an example or your experiencing preparing, managing and converting a very large influx of online traffic into immediate and future sales. CANDIDATES WILL NOT BE CONSIDERED WITHOUT THIS. We want someone who can show us how they took an already successful operation and scale it further.

+Briefly tell us why you want to work for Enchroma. This is a good place to show us your personality. This should only be a few sentences or short paragraph.

+Resume

+Link to Portfolio if pertinent

Enchroma as a Company:

We are a fast growing startup in the Eyewear Industry with a revolutionary new technology that corrects color blindness and optimizes color vision for the rest of us. Based in Berkeley California, we provide a dynamic work environment that is small enough to be flexible and inspiring, yet growing to provide future opportunities. The company culture is casual but intense. We all put a lot of our lives into this company and have a very personal stake in its success.

No recruiters, no remote workers, no online degrees.